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This page lists titles and summaries of articles written by Bruce A. Love that have appeared in various newspapers.  Mr. Love's column is featured weekly in the Business Section of the Altoona Mirror.  These columns provide useful information on topics relating to business startup, marketing, e-commerce, and other related issues.  The titles are the ones submitted to the editors of the newspapers and may differ from those used in publication.

     To view an article, click on a title below.  The title links to the complete article in PDF format.  Always honor any copyrighted material and reference the source of information that you use.  Educators may use the downloaded articles to distribute to classes as long as contact and copyright information are preserved with the article (Yes, students, teachers can be the worst offenders of violating copyrights!) 

No material on this web page may be reproduced or redistributed for 
commercial gain without permission in writing from Love Consulting.


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Business Startup

A Business by any Other Name ....
What is in a name?  This article serves as a guide for choosing the right name for your organization, its products, and its services.
Prenatal Care for Your Small Business 
There are many things to think of as you launch a new business.  This article highlights many of the most important considerations and also offers suggested resources.
Most Experts Agree: Use a Business Plan 
The business plan is the single most important tool for planning and running a successful organization. This article describes its uses and provides an outline for your plan.
Labor Pains for the Entrepreneur 
This article is NOT about labor relations, but the labor of starting a business and trying to get a loan.  Bank lending criteria is explained in this article.
The Sole Proprietorship: a Popular Form for Small Business 
For many small businesses, the sole proprietorship is the chosen form of business entity. See if this is the right form for your new business.