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This page lists titles and
summaries of articles written by Bruce A. Love that have appeared in various newspapers. Mr. Love's column is
featured weekly in the Business Section of the Altoona
Mirror. These columns provide useful information on topics relating
to business startup, marketing, e-commerce, and other related issues.
The titles are the ones submitted to the editors of the newspapers and may
differ from those used in publication.
To view an article, click on a title
below. The title links to the complete article in PDF format.
Always honor any copyrighted material and reference the source of
information that you use. Educators may use the downloaded
articles to distribute to classes as long as contact and copyright
information are preserved with the article (Yes, students,
teachers can be the worst offenders of violating copyrights!)
No material on this web page may be reproduced or redistributed for
commercial gain without permission in writing from Love Consulting.
To get a free copy of Adobe Acrobat Reader, click the Get
Adobe® Reader® logo:
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Marketing |
Marketing
101
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This article explains
the functions of marketing using fun analogies everyone can relate
to. |
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The
Price Is Right For Success
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One very important
marketing consideration is pricing. This article describes
some pricing philosophies, approaches, and considerations. |
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Superpowers
fear WMDs in the Hands of Small Business
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OK, so we used
sensationalism to grab your attention. This article is not about
weapons of mass destruction, but weapons of market distinction
(Bruce
used his own WMD to get your attention). |
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Reach
Out and Touch Your Customers
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Various advertising
mediums are explored in this article. Each media offers different
advantages and are appropriate methods for communicating your
message under the right set of circumstances. |
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Manage Your 15
Minutes of Fame
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The role of public
relations is explored in this article giving new insight into the
stories to which we are exposed. Some have suggested that there is
even hidden meanings in this article. We have no idea
what they are talking about! |
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Major
League Sports and Big League Advertising
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The growing appetite of
professional athletes and their owners has necessitated the
increase of creative advertising techniques used in professional
sports. This article examines the current situation, and future
directions of advertising during sporting events. |
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Political
Advertising Gone Wild!
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This article describes
the trend, and effects, of negative political advertising. |
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Celebrities
Say and Do the Darndest Things!
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The role of celebrity
endorsements is examined in this article. |
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Professionals
Use Profiling to Capture Their Targets
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This article describes
how marketers use their own form of profiling to reach their
intended audiences quite effectively. |
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Opponents
Prepare for Super Bowl Battles
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The cost of advertising
is steep during the Super Bowl. This article examines the
rationale for advertising on game day. |
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A
Rich Blend of Teas and Marketing Makes for Good Business
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This is a review of a
local (Central PA) tea shop and points out various effective
marketing strategies used by the merchant. A few suggestions
are given to improve this already well-run business. |
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