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This page lists titles and
summaries of articles written by Bruce A. Love that have appeared in various newspapers. Mr. Love's column is
featured weekly in the Business Section of the Altoona
Mirror. These columns provide useful information on topics relating
to business startup, marketing, e-commerce, and other related issues.
The titles are the ones submitted to the editors of the newspapers and may
differ from those used in publication.
To view an article, click on a title
below. The title links to the complete article in PDF format.
Always honor any copyrighted material and reference the source of
information that you use. Educators may use the downloaded
articles to distribute to classes as long as contact and copyright
information are preserved with the article (Yes, students,
teachers can be the worst offenders of violating copyrights!)
No material on this web page may be reproduced or redistributed for
commercial gain without permission in writing from Love Consulting.
To get a free copy of Adobe Acrobat Reader, click the Get
Adobe® Reader® logo:
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Miscellaneous Business
Topics
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Help
Your Customers Buy From You!
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By understanding the
consumer decision-making process, you can prepare strategies to
influence their buying decisions. |
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Franchise
Opportunities Exposed
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Franchising is one
option to consider when starting a business. This
article highlights the Pros and Cons of franchising, and gives
advice for doing it right. |
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Want
to Know What's What? Know SWOT!
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To develop successful
business plans and marketing strategies, organizations must first
understand the forces impacting them. A SWOT analysis is the
perfect tool for doing just that. |
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Services
Your Business Can Bank On
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Banks offer businesses
more than just checking and savings accounts. See what else your
bank can do for you! |
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Why
Settle for Lemonade
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This article plays off
the adage, "When life hands you a lemon, make lemonade!"
Specifically, when we loose a job, it can be a very positive thing
if we approach our situation optimistically. |
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An
Invisible Hand Moves a Nation!
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This article examines
the important role of competition in a free society. The
limited roles of regulated monopolies are also explained in this
article that has a hint of cynicism. |
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Multitasking
Organized Motivating Strategists (MOMS)
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Moms perform every
activity used in management. Learn about management, and
appreciate your mom, as you read this article. |
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Stepford Wives
Need Not Apply
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We observe some
important anniversaries in the history of women's rights in this
article, and take a look at organizations that advance issues
important to women in the workplace. |
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Students
Prepare to Get Down To Business
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A variety of programs,
clubs, and curriculums are used by students at all ages to gain
the knowledge they need to become successful later in life. This
article examines FBLA, Junior Achievement, and SIFE. |
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Imitation:
The Insincerest form of Flattery
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The seductive allure of
plagiarism is magnified by the ease with which the personal
computer can copy and paste. This article examines several
areas that are affected by unjust use of another's works, and
includes issues of trade marking and copyrighting. |
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Customers
Seek Goodwill from Retailers at Christmas
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Taking the Christmas
spirit out of Christmas may cost retailers dearly during the
holidays. |
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New
Year Brings Change for People and Businesses
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How businesses and
people react to change will determine how well they thrive in an
evolving environment. (This article also takes a look at the
role of rolls in a classic hoagie!) |
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Businesses
profit from the popularity of pets
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America's love for pets
enable many businesses to thrive. |
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Baby
Boomers Discover the Cost of Nostalgia
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Revisiting our past and
reacquiring the things that contributed to the joys of youth can
have a price!. Many web sites make it easier than ever to find the
toys and treats that were part of growing up as a Baby
Boomer. |
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An
Incubator Can Be a Good Place to Hatch a Business
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Some businesses start in
a business incubator. This article explains the concept, and
points out the benefits of incubators. |
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Entrepreneurs
area a Special Form of Small Business Owner
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This article describes
some basic differences between small business owners and
entrepreneurs. Local examples are used to illustrate these. |
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Unskilled
Interviewers Cost Companies good employees and Lawsuits
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Interviewers in many
companies are not properly trained to legally and effectively
perform this necessary task in the hiring process. This can
cost the company in many ways! |
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First
Jobs Offer Major Lessons for Minor Employees
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This article describes
the necessary steps teens need to take for their first job and
gives some pointers for our youngest job seekers. |
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Technology
spawns opportunities for unusual companies!
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Technology is constantly
making new opportunities available to innovative people.
This article describes some of the more unusual uses of
technology. |
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Good
Customer Relations are Good for Business
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Examples of the
importance to going the extra mile for customers is illustrated in
this article. |
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Businesses
and Technology offer many video viewing options.
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Movie renal options are
examined in this article. |
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Rebategate:
Uncovering a Multimillion Dollar Scam
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Has an incredible rebate
persuaded you to buy a new high-tech toy? Did you fail to
use the rebate that got you to buy the item in the first
place? You are not alone! |
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Virtual
meetings can reduce business expenses
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We discuss
the benefits of online meetings in this article and take a look at
a popular service called GoToMeeting. |
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Investigate
business opportunities
that
sound too good to be true
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This article
investigates the businesses that advertise on TV and on the Web
offering "Work at home" opportunities. They are
not what you think they are! |
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New
Government Rulings Can Help Fight Identity Theft
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This article
tackles the deluge of junk mail that we receive offering
pre-approved credit cards and insurance policies. Now you can
"Opt-Out" of receiving such offers. |
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Fall
Can Be Prime Hunting Season for Jobs
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Three resume
styles are examined in this article targeting job seekers. |
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Some
Small Businesses are Family Affairs
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An
inspirational story of a young man, and the support he receives
from his family, as he launches his pizza business. |
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Enterprising
companies are blogging for business
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A look at
the topic of businesses using blogs as a marketing tool. |
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Use
the Internet to make Job Searches More Productive
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New job Web
sites are better than ever for finding exciting new jobs.
Read more here! |
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Real
Columnists Don't Rollerblade in Speedos
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Inadvertent
copyright infringement plagues business and society. |
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